AMP & Schema for WordPress: Is Your Site Ready?

Two things we’ve been focusing on from a development standpoint at Easily Amused lately are AMP and Schema.

What is AMP & Why Do I Need It?

What is AMP? Google recently launched AMP (Accelerated Mobile Pages) to create “a better, faster mobile web”. When Google makes a bomb-drop announcement backing projects like AMP, site owners take note!

AMP has many advantages, including faster mobile page loads. The strict HTML policies and prioritization create truly optimized mobile web performance. Additionally, Google is providing specific policies for SEO, Analytics, Ads, and Paywalls. Put simply, all this means that AMP for WordPress can provide your mobile users with a faster, more powerful experience.

Read more about how we get our clients’ sites set up with AMP on our blog post on our sister company Valet’s site.

Schema for Everyone & Everything

Schema tells search engines what your data means, not just what it says. Commonly, people who aren’t using Schema think there’s no point because Google doesn’t use it for rich snippets; well guess what—they’re wrong!

By adding additional tags to HTML of your web pages—tags that say, ‘Hey Google, this information describes this specific recipe, movie, person, or profession’—you’re pretty much telling the search engine what your content is, helping search engines use your content in a relevant way.

Schema is a kind of standard markup language used in your site’s code to identify content based on universally-recognized “types”—helping the content to be aggregated better. Data like reviews, recipes, addresses, products, listings, contact information, and audio all have the representative schema. Wrapping data types with appropriate schema helps to organize your content for visibility. Formats on Schema.org are the official venue are understood by the major search engines. It is endorsed by Google, Bing, and Yahoo – who are cooperating after years of the industry attempting to struggle over who owns the standard.

Schema markup can improve the value of your products, services, locations, and other types of data on your website. When search engines crawl properly marked schema content, they easily find the right data and the results are great for businesses.

A few beneficial results are:

  1. Pulling Aggregate Reviews
  2. Displaying images, descriptions, prices
  3. Showing snapshots
  4. Showing geolocation information

Moving your website data under the Schema.org umbrella will jumpstart your content for the future.

Want to learn more about how to get your website updated for AMP and Schema? Get in touch with our team. We help businesses develop digital strategies for growth every day.

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