1
Research
Discovery
Have a vision, but lack a roadmap to get there? The journey begins here. We dive into your project, studying your business, your users, and your goals. We learn what makes everybody tick, so we can create a solid plan to accomplish your goals. We examine what competitors are already using to solve your problems. An organised and efficient discovery prepares a product for success by outlining key metrics. Discovery arms us with everything needed to begin the design and development process. Deliverables from this phase may include: competitive analysis, site map, project plan, sketch wireframes, and website audit.
2
Think
Digital Strategy & Content Planning
Your plan must include a content strategy. Success today is having a solid plan behind what you publish and the right people to execute it. A documented content strategy guides your organization’s content marketing efforts. Without one, you’re a ship sailing into the abyss. We work with you to understand your audience, and we set up monitoring tools so we can make data-driven decisions. Deliverables from this phase may include: content strategy, web analytics, heat mapping , monitoring, user testing, and a marketing plan.
3
Organize
Onboarding
Once we know where we want to go, we focus on getting there. During on-boarding we set your project up for success. We create tickets for every piece of functionality in our project management software. Our team also makes detailed lists of requirements for your project. Deliverables from this phase include: entire project setup project management software, scope clearly defined, and requirements lists outlined and assigned to team.
4
Plan
UX/UI
This is where a large portion of the project is created. We use the research, strategy and data that we’ve complied, and we start to plan out the user experience and user interface for your project. Deliverables from this phase include: plan out user funnels, create detailed wireframes, perform user testing and get feedback.
5
Create
Design
We call this the ‘lipstick layer’. We bring your project to life with aesthetics—colors, fonts, imagery. Our skilled designers craft designs that connects with your users, communicate your brand messages, and accomplish your goals. All our design is data-driven. Deliverables from this phase include: design, perform user testing and get feedback.
6
Execute
Development
Here’s where we make everything work. Most of our clients don’t have a lot of preferences with development, they just want it to work fast and flawlessly. We build our site in WordPress, creating custom solutions to make updating your content an intuitive experience. Your customized backend means your website is a tool that your business can use for years to get work done. Deliverables in this phase include: custom development.
7
Test
Testing, QA, Feedback
After your site it built, we test it in all modern browsers to make sure it looks great on all devices. We perform rigorous quality assurance on all of our products—so they go live with no surprises. During this phase, final feedback is also taking into account and
included upon request.
8
Deploy
Training, Off-boarding & Launch
Before we launch any site, we take time to train you on how to use it. We make screencasts and provide tutorials on any custom functionality, so using your new tool is a pleasure. Our team ensures any redirects are working without a hitch. After training & off-boarding, we launch your site!
9
Marketing
Promotion, Marketing & Content Management
We grow your business by managing your ongoing promotional marketing and content production. Content is by far the most important factor in marketing and advertising. Content strategy produces high quality content—which gets consumed, liked, and shared. When your content attracts and informs, it drives sales. We also handle ongoing SEO, AdWords, affiliate partnerships, guerilla, print, and traditional marketing. As your digital partner, we care for all aspects of your ongoing success.
10
Support
Ongoing Support
Get skilled support and maintenance for your website on an ongoing basis. We take care of updates, security, performance—everything necessary so your site is always up and running. If any issues arise, our monitoring systems inform us immediately. Enjoy peace of mind knowing your site is in the best hands.
